AI tooling is part of how I build, not a bolted-on add-on. That includes content pipelines that keep publishing after I've moved on to the next project, and GEOGym, a benchmarking platform I built to track whether a brand actually gets cited inside ChatGPT, Perplexity, and Gemini answers.
Generative Engine Optimization, making sure a brand gets cited when someone asks ChatGPT, Perplexity, or Gemini a relevant question, instead of only optimizing for Google's traditional search results.
Both. GEOGym is a custom platform I built end to end. For most clients, the right answer is wiring existing AI APIs into a workflow that fits how their team already works.